Award Body
CMI
Row of Marketing Students

Public Relations, Marketing, Sales & Advertising Diploma

Course Overview


The Diploma in Public Relations, Advertising & Sales course is designed for individuals with no prior experience in these areas and is suited to executives who wish to upgrade their qualifications. It is an excellent choice for anybody interested in adding new skills to their existing role or who wish a career change or to gain employment. The course is internationally recognised by CMI (UK) and and successful graduates will receive an international CMI Diploma in Public Relations, Marketing, Advertising & Sales and a national QQI Marketing Communications level 6 Minor Award.

  

The Public Relations, Marketing, Advertising & Sales diploma qualification is delivered by highly qualified and skilled professionals who offer unique insights to these areas from an Irish and international perspective. Students will acquire strategies and tactics to plan, deliver, manage, and evaluate Marketing, Public Relations, Sales and Advertising campaigns. The course offers valuable insights as to how you can win new customers using various promotional tools. A strong Sales section has been included which is essential in the current challenging business environment. How to implement a Media Strategy and effective PR plan is explored. The latest internet marketing tools are examined and a practical Marketing Communications project is added which you will find highly rewarding.  Setting up a plan to include cutting edge online marketing tools to include Google campaigns can be included in your project.

 

 

An emphasis on practical assessment is included on this programme which you will find highly rewarding. You will be required to prepare a project around an organisation of your choice. This will demonstrate your ability in putting together a marketing communications plan.

 

 

A recent survey indicated that 84% of graduates have gained employment or a promotion in the areas of Marketing, PR, Advertising & Sales since completing this course.


Course Aims

 

To provide you with:

• A comprehensive understanding of Public Relations, Marketing, Advertising, Sales & Sales Mgmt theory and practice
• Critical understanding of buyer behaviour.
• Practical applied knowledge of PR programmes and writing press releases
• Skills to develop a marketing strategy using Online Marketing.
• Strategies and tactics to plan, deliver, manage, and evaluate advertising, marketing and pr campaigns

 

 

1st Award: 

Diploma in Public Relations, Marketing, Advertising & Sales – International Award
Award Body: CMI


2nd Award:

Marketing Communications Level 6 Minor Award 6N4370 Further Education and Training – National Award (10wks)

Award Body(s):    QQI - Quality and Qualifications Ireland

 

 

Marketing, Public Relations, Advertising & Sales Diploma

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